POCO and Reply Totem join forces for the launch of the new POCO X4 Pro 5G and POCO M4 Pro Axes

Milan, 3rd of March, 2022 - POCO and Reply Totem announce a collaboration that will come to life with dedicated promotional content for the launch of the new POCO smartphones X4 Pro 5G and POCO M4 Pro) to merge the tech and Esports communities in a perfect union.

The new flagship from POCO is called X4 Pro 5G and was launched during the MWC 2022 in Barcelona on February 28. The smartphone, whose concept revolves around the claim #TheAllAroundAce, focuses on four outstanding features: a 108MP camera, a 67W Turbo Charger, a 5,000 mAh battery and an AMOLED screen with 120Hz refresh rate.

Reply Totem, the Italian residence Esports company, will tell the story of this new product through a series of “activations” done in collaboration with POCO. The 4 big faces of Totem: Ferre, Zara, Gladiator and CoachMyke will be the stars of this partnership.

Tomorrow, March 4, in a live stream on CoachMyke's Twitch channel, Totem's four content creators will entertain digital audiences by talking about their experiences with mobile gaming and then playing Clash Royale on the POCO smartphone. In the following days, the four creators will be featured in several POCO-branded contents.

The initiative represents the first collaboration between these two emerging brands in the tech world that in the near future will give several novelties to mobile gaming lovers.